Car rental company to display advertising on it's cars

Looking to save a dollar on Car Rental? USA Today is reporting that an Atlanta Car Rental company is covering their vehicles in advertising to lower the cost of car rentals for consumers.

The USA newspaper is reporting that one customer secured a weekly rental that usually costs $400 for only $88. That's a saving of $312.

It's innovative ideas like these that helped companies like Budget, Hertz, Thrifty and Avis become global powerhouses in the 60's, 70's and 80's by making brave decisions to beat their competitors to lower the cost of car rental.

Its a great way to save money on car hire and great exposure for the company who's cars are driven through cities, airports and tourist hotspots by its drivers, but would you want to drive around in a mobile billboard? Add your comments and feedback below.